Brand and recruiting campaign materials.
Copy: Never Judge a Hero by the Size of His Cape.
At the time of its posting, it was the most liked social media post in the history of the troop.
A Boy Scout motto is to leave no trace. To illustrate the philosophy, we used no ink to print a promotional booklet, using only embossing for the copy and images.
Sometimes the smallest clients need the biggest ideas. With imaginative copywriting, we helped make a simple photoshoot become heroic and a promotional booklet become a striking, high-visibility piece for the group.
Role: Copywriter / Concept
Agency: Martin | Williams